I recently worked on a project where there was a Leadership (staff) page. In order to make the best use out of schema.org microdata and rich snippets, I had to change the
itemprop attribute that Genesis uses for the
<article class="entry ..."> element. By default, it is set to CreativeWork. For a list of people within an Organization, I changed it to Organization. Here’s how…
Changing Other Attributes Is Easy
Genesis makes it easy for us. You can change a handful of things with these filters for pretty much any markup that the framework creates for us. Below is a huge list of the filters along with any associated schema those elements may have. Just change the attribute in
$attribute['itemtype'] to the attribute you’re trying to change:
Genesis Default Context & Filters for Attributes
Also learn how to change the navigation menu itemtypes for schema microdata.