Finally, the time has come. For more than two years now, I have been wanting to rebrand Anything Graphic. I am now more focused than ever and dedicated to grow another 100% (again) this year. During these two years working with clients all over the nation, I have found my niche and have been making a career out of what I love to do.
I started this freelance design and development company on January 16, 2010 as a part-time gig. I designed my website and it was pretty decent. A year later, I redesigned it while learning WordPress. Here I am two years later, making an actual brand for Anything Graphic. It’s an exciting time for me in more ways than one.
My Focus is Now WordPress Development
I needed to change the way I took on business and the actual projects I was taking on. Before, I was taking on projects I didn’t want to do and not taking on things I actually wanted to do. No, I am focusing on WordPress website development, search engine optimization, and custom website design.
The way I handle business, my services, the clients I deal with, and the types of jobs I am taking on are focused.
My Logo Update
First, I made some slight adjustments to my original logo. The first one was a little boring in my opinion and I needed a change. I adjusted kerning, colors, and the pencil tip.
My Portfolio Website & Blog
My last website was awesome because clients loved it. However, I hated it after the first few months. It had some eyecandy and jQuery animations to make it ‘pop’ (yeah, I said it), but it wasn’t really what I wanted. I was too busy with client projects and didn’t schedule time for myself to work on my own tasks. It sat there with a blog I didn’t upkeep.
In January 2013, I went on a 7-day cruise with my partner, family, and friends who met up with us from NY. I had all the time in the world and while I was sipping on cape cods poolside, I had my laptop out in the most relaxing environment working on my redesign in between partying.
I started out by brainstorming what I wanted, needed, and how it would revolve around my focused services. Two months later, in between my long list of client work, I was able to develop it. And unlike my previous website, it’s responsive and my blog will be updated frequently. I’ve found a new love for writing, even though I’m not that good at it yet.